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#LetsUpOurGame
Tim Hortons opens the conversation around diversity in Canada's favourite sport.
Over the course of several months, my partner Lina Benson and I worked with Tim Hortons to build a brand new DEI platform from the ground up — to raise awareness around the historical lack of diversity in Canadian hockey, and the importance of championing it today. Along the way, we had the privilege of speaking with some incredible leading voices and athletes who are changing the game for the better. This sport was made for all of us. #LetsUpOurGame
LAUNCH SPOT
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